Design Lead Landing Page UX Improvements

Whilst at Burberry, I was part of the UX & digital product design team, this meant from time to time we would do discovery pieces which shaped the design of the site going forward. Being able to use tools available at Burberry we were able to see the full end to end journey. Showing area's for improvement after analysis, we offered a detailed requirements plan to improve the funnels for user to go down and to improve interaction on the page and overall experience.

Further information available upon request.